AD FORMAT GUIDE

Popunder vs display ads

Choose the format that matches the job

Popunder ads and display ads both send attention to an offer, but they do it in different ways. Display ads sit inside a page layout. Popunder traffic opens a separate visit after user interaction. Neither format is automatically better; the right choice depends on your campaign.

Millionreferral supports display placements and popunder delivery with budget controls, frequency limits, geo-aware matching, and publisher settings. That gives advertisers room to test more than one path to the same goal.

When display ads make sense

You want visible placement:
Display banners can carry a headline, short text, and native creative assets in standard sizes.

You want repeated awareness:
CPM bidding can help keep a brand or offer visible across publisher pages.

You care about page context:
Publisher categories and allowed formats help match placements to the site environment.

When popunder ads can work

You need a direct site visit:
Popunder traffic is useful when the landing page itself does the selling.

Your offer is easy to understand:
Simple signup pages, creator profiles, affiliate offers, and limited-time promotions are easier to test.

You want frequency control:
Delivery caps help avoid showing the same visitor the same style of experience too often in a short period.

Test an ad format

Use both formats carefully

Start with one format, measure the result, then test the other. A campaign with clear goals and clean landing pages will teach you more than a large campaign with too many variables.

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